Market research without the wait? How to test ideas lightning-fast with AI

You’ve got a great idea on the table: a new proposition, campaign, packaging, or tagline. But before you dare to push ahead, there’s one thing you want to know: what does your target audience think? Does it fit their world? Do they get it? Does it appeal to them? Market research can tell you that. But—traditional research is slow, expensive, and often only possible when you’re already halfway through the process. That’s exactly where an AI Teammate makes a difference.

A smart new way to test

Instead of interviews, panels, or long surveys, you simply describe your target audience. For example: “young parents in the Randstad interested in healthy eating.” The AI Teammate instantly generates realistic personas, based on millions of online behaviors, preferences, and conversations.You then test your campaign, design, or message directly with this virtual audience. The AI Teammate responds with substantive and critical feedback. This way, you immediately know what works—and what doesn’t.

Virtual audience, real insights

The AI Teammate works with a ‘virtual audience’: a digital group that mirrors your real target audience. These simulations base their feedback on data and behavioral patterns, not opinions. That way, you quickly get honest, relevant input.

What can you test?

Virtually any marketing question you’d normally ask a panel. For example:

- Product names: Do people understand them? Do they spark interest?
- Design or packaging: What stands out? What works better?
- Campaign images or videos: Do they strike the right chord?
- Web page or app interface: Is it clear, persuasive, usable?
- Positioning statement: Does it trigger the right associations?

Whether you’re working on a brand launch, a campaign for a new audience, or a rebrand—you’ll know in no time if you’re on track.

Why this works

We often think we know what our audience wants. But people don’t always say what they really think, and gut feeling is rarely a strategy. The AI Teammate looks at behavior, context, and language. No socially desirable answers. No incomplete panels. Just sharp, direct insights you can act on.

The benefits at a glance:

- Feedback within minutes
- Test more variations, faster
- Better, well-founded decisions
- Lower cost than traditional research
- Always a digital colleague to think along with you

Smarter collaboration: human + machine

Your AI Teammate doesn’t take over your work. You remain the creative lead, strategist, and decision-maker. But you gain a digital colleague who can gather feedback at any moment, provide insights, and help you work more precisely.

This transforms market research from a slow, expensive process into a continuous one that sharpens your work every day. You keep building strong brands, knowing your decisions are based on relevant feedback from your target audience—even if you haven’t spoken to them (yet) yourself.

Ready to test what your audience really thinks?

Get started with your AI Teammate

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