Which AI software best suits your business?

AI solutions are everywhere. ChatGPT by OpenAI, Microsoft Copilot, Google Gemini, Salesforce AgentForce—they all promise to take your business to the next level. But do they actually deliver results? And more importantly: how do you determine which solution will truly help your organization move forward?

Let’s keep it simple: AI is promoted as the key to success. But in reality, many companies see little concrete benefit. Why? Because they choose based on popularity—not on what actually impacts their operations. That’s exactly where things go wrong. It’s time to approach AI strategically. No wasted time. No unnecessary costs. Just the right choices.

Why AI Often Doesn’t Work

Everyone offers an AI solution. But does it actually work?

Take Google Gemini. On paper, it sounds fantastic. But in practice, many businesses experience limited benefits. After months of use, the results are often minimal, while the costs skyrocket.

Here’s the essential point: AI shouldn’t be placed “somewhere” in your organization. You need to use it wisely. AI can only make an impact when applied strategically in the right areas.

First, investigate the added value

Instead of blindly choosing the most expensive or popular tool, ask yourself: where will AI truly help my business? Is it in customer contact, product data, or administrative processes? People and processes should be at the center.

Research by RAND Corporation shows that successful AI projects allocate 80% of their resources to people and processes—and only 20% to the technology itself.

The foundation for AI impact

AI is not a magic solution. But it can be a powerful tool. The question is: how do you use AI to improve your operations without getting lost in a maze of technologies?

The deal is simple: AI is a supporting tool, not a goal in itself. It helps you reach your goals—but only when applied where it has the most impact.

Look at your customer journey. Where can AI improve the customer experience? And what does it really deliver in the short and long term? Or look at your internal processes: where can AI take over repetitive tasks and save your team time and frustration?

3 AI-oplossing passend bij jouw doelen

De valkuil? Bedrijven kiezen vaak AI-software op basis van wat populair is of wat wordt gepromoot. De vraag die je jezelf moet stellen is: Welke zakelijke impact wil je behalen in lijn met je bedrijfsdoelen, en welke veilige, betrouwbare AI-technologie kan daarbij ondersteunen?Kijk naar de praktische toepassing van AI binnen jouw organisatie. Hier zijn drie concrete AI-oplossingen die daadwerkelijk bijdragen aan jouw bedrijfsbehoeften:

Claude – for classifying product data

Working with product data can be chaotic. Claude offers a solution. It’s perfect for classifying product data and improving data quality. Have a lot of product info? Claude helps you structure it quickly and efficiently.

OpenAI/ChatGPT 4.5 – for marketing, research, and writing

Want to create marketing campaigns, conduct deep research, or generate content and translate it at scale? OpenAI with ChatGPT 4.5 is the tool you need.
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Gemini – for analyzing videos and instructions

Want to analyze instructional videos or customer interactions? Gemini is the tool for you. It offers deep insights into how well your customers understand your instructions—essential for improving customer support.

Important: bad input = bad output

The short answer is YES! Forward-thinking professionals are always looking for ways to make a greater positive impact in their work, and an AI agent is perfect for this. AI agents can take over repetitive tasks, freeing up time for work that truly requires human input and allowing for more meaningful, enjoyable tasks. No more dull, repetitive work! This makes workflows more efficient and simply better.

Make Smart Choices for Maximum Impact

The world of AI is complex—but it doesn’t have to be overwhelming. Don’t choose the most expensive or popular solution. Focus on your goals. What do you want to achieve?

Want to improve customer interactions? Look at ChatGPT 4.0 for marketing and customer service. Want to efficiently classify product data? Then Claude is your go-to solution.
Focus on impact, not tools.

Why you shouldn’t miss this? Because you don’t have time to waste. It’s essential to make the right choices now. AI isn’t just a trend—it’s a tool that, when used right, delivers real results.

So, want to know which AI solutions work best for you? Book a discovery call and find out how we can help you make the right decisions. That way, you can focus on what truly matters: growing your business.

Start your AI Journey

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